Is DNA marketing or technology?
May 1, 2000
Before we get much farther, it is important to answer the question,
"Is DNA marketing or technology?" because it is a very
frequently asked question and one with an important answer.
The implementation of DNA is part technology and part
marketing. Essentially, the products consist of a series
of technologies wrapped in a flexible methodology and
delivery mechanism. The products are tangible, and the
power and flexibility they afford the developer to implement
the DNA architecture is real.
However, though technology drives DNA, marketing has
enlightened and guided its approach. Microsoft, and its partners,
have instigated much of the spin on DNA to educate
developers, managers and users in the benefits of their
'technothology'.
Examples such as the "Fitch and Mather"
and "Dawamish Books" code have been extensively developed,
documented and enriched, stage by stage in order to bring
about awareness of how to harness the differing Microsoft
technologies together in order to construct 'interNet'
distributed systems.
What is important is that you don't let yourself get swept away
in the Microsoft media propaganda machine.
Who owns DNA, who invented it?
Introduction to ASP For Web Developers | Table of Contents
Why a new methodology?
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