Save The Meaning, Cut Away The Rest - Page 2
January 18, 2002
When looking for text to delete, cross out:
- Words that have been included just to emphasize your
sincerity, like really and truly
- Words that don't add anything to what you have already said
- Unnecessary details
- Phrases that unnecessarily repeat words you have already
used, when a pronoun would do
- Phrases that tell the readers something they already learned
earlier
- Pompous b.s.
- Corporate speak (phrases only a committee could love)
Unfortunately, to edit in this way requires thought. You can't
do it mechanically. In his admirable book of lessons on style,
Joseph Williams points out that "The only reliable way you can
identify and remedy wordiness is to slog through every sentence,
word by word. That's hard work."
Examples
Before
Using various technologies we intend to study, identify, or
otherwise characterize changes in the physicochemical state of a
myriad of plutonium compounds found in various residues, destined
to be stored as interim waste over decades. Uncertainty about the
practical effects of possible changes, such as gas generation and
corrosion and other possibly deleterious transformations that
might lead to unsafe storage conditions, adversely affecting the
waste form, result from inadequate previous studies of these
complicated residues, as opposed to the more straightforward
metal and pure oxides, which we will not study. The chemical
behavior of this material, especially the material intimate ly in
contact with the plutonium, needs to be studied over time to
identify any chemical changes due to aging, corrosion, or gas
generation of the problem residues. Once we can identify these
possible changes, we can proceed to the next phase of our
project, which is to suggest countermeasures.
149 words.
|
After
The problem: The lab intends to store some waste materials
containing plutonium compounds for decades, but we do not know
how these plutonium-containing materials will behave,
chemically, over this long a time. We fear they may rust or give
off gases, damaging the waste, or its environment. This project:
Excluding metal and pure oxides, the residues will be studied to
identify potentially dangerous changes in the local chemical
environment of the plutonium metal center.
Next step: Countermeasures.
77 words.
|
Before
How do I check out when I am all done with my shopping at the
stores within the Jumbo portal?
Whether you are buying one item, a dozen, or maybe a hundred, you
can just simply click on the Shopping Cart icon, which appears at
the top of every JumboShop page. Once you are in the shopping
cart, you can do several things, if you want. Optionally, you can
confirm that everything you wanted to buy has shown up in the
order, enter billing and shipping information, and then click the
Check Me Out button, to move the order along. At the moment you
click the Check Me Out button, we send your order to the
individual store. At that point, the transaction is between you
and the store, and if there are any problems, you need to talk to
the store. If you call us, we will only be able to help you with
our part of the transaction, that is, before we actually send the
order to the store.
171 words
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After
How do I check out?
- Click the Shopping Cart, at the top of the page.
- Look over your order. (You can delete items if you want).
- Enter billing and shipping info.
- Click Check Me Out.
At that time, we send your order to the individual store.
50 words
|
Before
I am a little uncomfortable with some of the things you have been
saying in the last few messages on this discussion group, and I
know you don't intend to make people upset, but I have to share
with you that I am feeling a little hurt at what you said about
me, if you know what I mean. I hope you take this the right way.
I am trying to reach out and clarify our relationship.
77 words
|
After
I'm hurt and angry at what you've been saying about me.
11 words
|
| If visitors want this... |
How well does this guideline apply? |
| TO HAVE FUN |
Once people decide they want to be entertained, they may
choose to read and read and read, online. High tech research
evidently never met a girl who wanted to have fun, so their
usability studies have focused on techies looking for techie
info—not personal insight, rants, or rambles. If you're
writing a column for a webzine, you can take a few breaths, and
write, well, as long as 500 words at a shot. |
| TO LEARN |
Definitely relevant. Spike the lectures. |
| TO ACT |
Ditto. Tell me what to do, and let me do it! |
| TO BE AWARE |
Lao Tse showed that you can say a lot in a little space. How
about those short stories Jesus used to tell? |
| TO GET CLOSE TO PEOPLE |
Rambling is usually bad form in a discussion group. In an e-
mail, too much text drives me to the Delete button. |
See: Baker & Goldstein (1966), Bork (1983), Glass (1989), Horton
(1990), Krug (2000), Levine (1997), Morkes & Nielsen (1997,
1998), Nielsen (1997a, 1997b, 1999f), Spyridakis (2000), Sullivan
(1998), Williams (1994).
Idea #1: Shorten That Text!
Hot Text: Web Writing that Works
Make Each Paragraph Short - Page 3
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