Many elements go into successful web site design; we can cluster those elements into sensory, conceptual, and reactive aspects. That is, design isn't only what you see, it's also what you think and feel as you navigate a web site. This article explores some of the basic principles of web site design, and provides many links to other resources for further detailed study.

"A good site isn't built only by brilliant programmers, or by talented graphic artists, or by lucid content authors, or by insightful managers. It will be built by their synergy, each one respecting the contributions of the others, and feeding off it for the inspiration for their own creativity. Building the web is a collaboration at all levels."

Design

 

is a word that tends to get overloaded with specific, personal perspectives - what it means to three different people may well be three different things. If you were to ask a graphics artist, a programmer, and a librarian to each design a web site, I think you would get three very different results. But I think you would only get the very best results if you could persuade them to build it together. Web design is the synergy and synthesis of three aspects of a web site:

      sensory
      conceptual
      reactive

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