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Search Destination Design: Further Examples - Page 28

June 8, 2001

Natural language search engines get much attention but are rarely great for usability. It is extra work for the user to formulate an entire question, and people prefer typing in a small number of keywords. Also, the search engines are not truly capable of understanding human language, so it is misleading to pretend that they do. In this example, asking the natural language question "Who wrote the Gettysburg Address?" on AskJeeves results in many hits that are relevant to the document but not to the authorship. It would almost certainly be possible to find the answer to the question through one of the links, but it is easier to simply type the relevant keywords "Gettysburg Address" into Google because the answer is right on the results page in the title of two of the hits. Google places the full text of the Address as the first hit because it doesn't know that we were interested specifically in authorship.

Sun's AnswerBook2 web-based online documentation highlights the user's query terms (here "install" and "printer") to make it easier for users to scan the rather long pages to find the sections that are of interest to them. The bottom of the page has an outline of related topics in the same region of the information space. Red circles are used to indicate the estimated relevance of each page relative to the user's current search query.

Search Destination Design - Page 27
Designing Web Usability
URL Design - Page 29


Up to => Home / Authoring / Design / Usability




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