Conclusion
October 25, 1999
Many site designers assume that once people get to the
ordering page, the sales job is over. Nothing could be
further from the truth. Don't be afraid to include selling
points right there on your order page, and try to remove
peoples' objections as detailed above. Of course, if you
take every one of the above suggestions, you may find your
order page getting cluttered up with a bunch of endless
verbiage. You have to balance the goal of giving people as
much information as possible against the goal of keeping your
pages streamlined and elegantly simple. Like all your pages,
your order page should be well-organized and thoughtfully
laid out, so that it's packed with info, but not cluttered.
And one final word to the wise - make sure it loads quickly!
Additional Resources:
Highly Targeted Marketing on the Web
How big and small
business will make big money from the new abilities of the astute
Webmaster to determine exactly who is coming to their Web sites.
Web Banners Eat St. Louis!
Laser-point personalisation
is going to spawn a whole new advertising industry that might truly
eat St. Louis. How can you get some of this ad money for your site?
the Electronic Commerce Guide If you want to stay on top of the latest trends, tips and technical aspects of e-commerce, this is the place to start!
Payment mechanisms designed for the Internet is a list of resources about
electronic commerce systems and software.
Commerce lists numerous resources about E-Commerce including;
Digital Cash, Network Payment, and Online Banking as well as
Internet Commerce Protocols and Standards and
Marketing & Advertising resources.
Electronic Money
is a list of links provided by Roy Davies. Here you
will find FAQs about E-money, payment systems and links to numerous articles.
Harbinger offers a
resource quide to electronic
commerce that contains a calendar of electronic commerce events.
Privacy/Online Commerce - Digital Money & Transactions contains links to
articles on electronic privacy and digital money.
Some Specific Ideas
They're lookin, but they ain't buyin!
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