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If you have a web site - perhaps for promoting a product or services - how can you get potential clients or customers to visit it ? These articles explain many ways to do that, and provide links to many resources that will help you on your way.

The World Wide Web is exploding as a communications medium. Not only is the technology growing and changing, but the number of people involved in using and publishing on the web is expanding. As the Web expands it is critical that your Web site stands out. Your Web site must be easily found and it must be linked in high-traffic locations. Considering the Web's continuous growth, new directories, search resources, and other listing sites are being added daily. It is important that this growth be addressed by your online promotional plan.

Web Design: More than Meets the Eye
Before you promote it - build it right. You don't want a million people to come if they don't like your site and will never come again.

The Basics of Web Site Promotion
An introduction to the online and offline methods for promoting your web site.

How to be #1 on Search Engines (almost..)
They send out robots looking for you. Don't hide in a dark corner - here's how to talk to them and make sure they understand what your site is about. We can't guarantee you a number one listing (don't be fooled by those who say they can) but we sure can keep you well away from the bottom slot.

Choosing Keywords
by Rhonda McGuinness. This article outlines some strategies to help you choose keywords, where to place them in your site, and a few things to avoid.

Step Right Up!
by Charlie Morris. This article describes a few of the pitfalls along the Website promotion path, including: Sleazy site-promotion services who'll take your money and give you little in return. Lame links pages and so-called search engines who will waste your time and give you absolutely nothing in return. Spammers who will offer you whatever you want, in exchange for your soul. There are a lot of scamsters out there targeting you, the webmaster or Web publisher. Some want your money, while others only want to waste your time.

Promotion Services
You may well decide that you need help promoting your site. Here are some resources to help you register your site with the search engines and directories, or to get your name out to the newsgroups and media. Some are free, some are commercial. You get what you pay for..

Site Awards
Having awards bestowed on your web site, not only gives you recognition, but can generate traffic too!

Further Resources
A few final thoughts and pointers to further resources. Good Luck!