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Next Wave of the Web: Building the Perfect Radio Station, Part 2 - Page 7

February 26, 2001

The ongoing slowdown in the Internet business has taken its toll on media sites, and a couple of high-profile music sites have gone under. But online media has a bright future, and we're going to persist with building our perfect online radio station. This month we'll examine a couple of existing sites that allow partially customizable online radio, and discuss the technical means to make our perfect radio station a reality.

Well, it’s all over, everyone. The Internet is dead. We should have listened to those folks back in ’95 (and a few even into ’96), who said that it was all just a passing fad. Let’s just shut down all the servers and go home. Game over.

Well okay, so I exaggerate a little. But there’s no question that the recent, and ongoing, slowdown involves more than just some abstract figures floating around on Wall Street. Capital is drying up, and Web sites are closing down. One of the sites I had planned to feature in this month’s column has disappeared, while a familiar old-Web music site has greatly scaled back their operations.

Music sites are particularly vulnerable to any economic slowdown, and unfortunately we’re likely to see more failures in the near future. Music is still considered by some to be a "luxury," after all. Also, part of the appeal of online music is that it’s "free." In the real world, that means advertising, and ad revenue has been at the forefront of the rapidly shrinking Web-related statistics.

In last month’s column, we described a Perfect Radio Station (PRS): 100% online, 100% listener- programmable, and able to deliver any existing audio or video content any time, anywhere. The term "radio station" was selected for purely historical reasons - this concept could just as easily be called a TV station, a multimedia delivery appliance, or a personal entertainment environment.

As we saw, the technical means to create the PRS are not that complex, and are easily available now. It’s simply a matter of putting the pieces together. However, economic and legal considerations dictate that nothing quite like our ideal station will be seen for a while. The PRS, as described in the previous column, would completely change the economics of selling audio and video content. Once the PRS becomes common, today’s ways of selling CDs, movies, video games and other media will become irrelevant.

Thus, the PRS is like a nuclear weapon. It’s so powerful, and has so much potential to destroy the existing system, that the powers-that-be not only don’t want their competitors to have it, they hardly dare to use it themselves. Nevertheless, it’s coming, although it will appear as part of a gradual evolution. In this column, we’ll look at some sites that are pointing the way to this media ideal.

Contents:

Media Sites Come and Go
The Technical Side

Media Sites Come and Go - Page 8


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