Web Audio 2000
January 31, 2000
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The evolution of the Web audio scene is part of a more
general shift in the way we use the Internet. A Web "site"
implies a static "place" that one "goes to," and that has
long been the conceptual model of the Web. But as the Web
converges with TV and radio, sequential delivery, which means
"watching" a "program" instead of "browsing" a "site," will
become commonplace. As audio is inherently a sequential
medium, this is big news for us audio types. No more will we
be limited to mere "clips." Full-length features are the
order of the day, and we don't even need a browser to
display them, thank you very much.
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The Internet gets closer and closer to being a real
multimedia experience.
A year ago I penned a little piece called
Audio for the Worldwide Web, in which I attempted to
cover all the different forms of Web audio. Most of the
material in that article is still perfectly valid, but
there have been a couple of important developments since
then, and the Web audio scene looks quite different than
it did in the last century.
In fact, there have been important, if gradual, shifts not
only in the way we think of Internet audio, but in the way
we think of Internet "sites" in general. Audio has
traditionally been an afterthought on the Web - something
that few sites had much use for, at least not at the
quality levels available. Nowadays audio is the
raison d'etre of many sites. Internet radio stations,
record companies and even stranger creatures are popping up
like magic mushrooms in a cow field. What's the most popular
search term these days? MP3, the file format that became a
buzzword with the "in" crowd.
The evolution of the Web audio scene is part of a more
general shift in the way we use the Internet. Until
recently most folks thought mainly in terms of Web "sites."
The concept of a "site" is basically a static, non-sequential
way of presenting information. The "pages" sit there, and
you read them in whatever order you like, like a magazine
or a book. It's not like a movie or a radio station, where
information is presented in a pre-determined, sequential way.
Nor is it like an "application," in which the user is as
much a participant as a passive receiver of information.
The word "site" implies a static "place" that one "goes to,"
and that has long been the conceptual model of the Web.
But nowadays, the other two ways of presenting media are
coming into their own. People aren't satisfied with just
"going to sites" anymore, they want to "watch programs,"
and "use (online) software tools."
Of course, sequential and interactive data delivery over
the Web is nothing new. Many sites have audio, video,
interactive applets and other goodies, and some are of
long standing. But bandwidth restrictions kept the audio
and video clips short and crummy (if they worked at all
in your browser), and sequential or interactive elements
were usually seen as minor sideshows to the bigger tent
of the all-powerful Site. Dotted lines connected them to
the site map, and disclaimers in fine print warded off
those with older browsers or meager bandwidth.
Well, my sequentially-oriented friends, those days are
waning, and the tyranny of the browser will soon be ended.
As the Web converges with TV and radio, sequential delivery
will become commonplace. As audio is inherently a sequential
medium, this is big news for us audio types. No more will
we be limited to mere "clips." Full-length features are
the order of the day, and we don't even need a browser to
display them, thank you very much.
The reasons for the Web audio explosion are many, and not
least are simply the ever-growing power of the software
available and the ever-shrinking cost of hardware and
bandwidth. The biggest reason of all, however, is one that
has nothing directly to do with audio - people are starting
to use much faster connections to access the Web. To put
it bluntly, dial-up is a dead end. No matter how many
tricks they can find to cram more data into a standard phone
line, there's no way that a twisted pair of puny copper
wires is going to be able to deliver full-motion video
on demand any time in the foreseeable future. Where
there's demand, supply soon follows, and our erstwhile
entrepreneurs have been busily rolling out various
high-bandwidth solutions. DSL, cable modems, and a
gaggle of wireless formats are growing quickly. What
you can get depends on what part of the country you
live in - as yet, no high-bandwidth solution has acquired
national coverage. I predict, however, that cable modems
eventually will, becoming the method of choice for accessing
the Net. Cable already runs to millions of homes and offices,
the modems hook up to standard Ethernet, and the bandwidth
is plenty for full-motion video.
Contents:
Audio Formats for the Web
Time for a Timeline
Authoring Tools
Files within Files within Files
Web Audio 2000
Audio Formats for the Web
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