The Webmaster's Lexicon: K

Keyword

Searchable terms extracted from a data set during indexing. Select your keywords with extreme care. Determine the two or three dozen keywords that seem to be the most important to your site, then ensure that the most important of those are in your title and mentioned early on your web page. Examine your competitors, or similar sites on the web. What keywords have they used? Where do they show up in a query using those keywords? The WDVL is about HTML, CGI, and a few other things.. and so are thousands of other pages. Most search engines won't give us credit for being more, or better, about HTML and CGI than all the others. Yes, you must state those things that your pages are definitely about, but you must also find keywords that set you apart from the others.