The Webmaster's Lexicon: K
| Keyword
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Searchable terms extracted from a data set during indexing.
Select your keywords with extreme care. Determine the two or three
dozen keywords that seem to be the most important to your site,
then ensure that the most important of those are in your title and
mentioned early on your web page. Examine your competitors,
or similar sites on the web. What keywords have they used? Where
do they show up in a query using those keywords?
The WDVL is about HTML, CGI, and a few other things..
and so are thousands of other pages. Most search engines won't
give us credit for being more, or better, about HTML and CGI
than all the others. Yes, you must state those things that your pages
are definitely about, but you must also find keywords that
set you apart from the others.
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